Who we are


 

In business since 1950, Riger Marketing Communications is the oldest and largest business of its kind in South-Central New York State. With a staff of twelve, we are a multi-service marketing communications agency, encompassing marketing, public relations, research, media services, graphics, sales promotion, special events, video and print production, direct mail, multimedia presentations, and many other specializations. We serve a variety of industrial, business-to-business, financial, health care and consumer-oriented accounts.

When you study our roster of clients, you’ll find many who’ve been with us a long while—and some who’ve been with us for most of our five-plus decades! Quite a few of these customers first came to us with a single project that eventually blossomed into an ongoing agency/client relationship.

Riger Marketing Communications is a member of the American Association of Advertising Agencies. Of some 13,000 ad agencies in the U.S., not quite five percent are AAAA members. Government relations, agency management know-how and a vast marketing case history library are just some of the benefits of AAAA membership which accrue to our clients.

Riger’s affiliation with the AAAA and similar resources offers our clients added value. If you like our database of know-how articles and our case studies, you’ll appreciate that we can also access for you the complete American Association of Advertising Agencies (AAAA) Reference Library, a compendium of current case studies available only to AAAA members. It’s a resource we tap time and time again to research best practices in marketing communications on behalf of our clients’ diverse needs.

Our staff members also belong to the Business Marketing Association, the Public Relations Society of America, and have taught related courses at Binghamton University, Broome Community College and the Board of Cooperative Educational Services (BOCES).